This project allowed me to demonstrate my creativity and skills with adobe illustrator. I made a logo and colour scheme that defined what the Zone Outdoors company is all about, ultimately contributing to the company experience.

I started with the hardest part of this project, which was creating a logo. The logo is the identity of the company so I had to be extra careful. I ended up with a simple approach as it reperesented what the outdoor company is all about. From there, I just kept the design language all the way to the brand book and ultimately, the retail installation