In this project using video footage was not allowed. Animating images and creating assets was the main goal. A simple fade in or fade out was not enough for creativity points. Motion needed to involve in almost every section of the product demo video.

The first step of this project was to create a story board, finding inspiration in multiple product demo ads. The next step was to collect all the images needed for the project which saves a lot of time. It was also important to match all assets creating to the brand of the product such as color and fonts.